Ofir's Claude Code Field Manual — Free Guide for Non-Developers

Who This Is For

Built for people who don't write code

If you've ever thought "I wish I could just build this myself," this guide is for you.

Marketing teams

Build campaign dashboards, landing pages, and competitive trackers without waiting for dev.

Operations & CS leaders

Automate Monday morning reports, build FAQ bots, and create team wikis.

Sales & revenue teams

Prototype lead scoring tools, budget trackers, and email campaign builders.

Curious non-technical execs

Understand what AI can actually build today — and how to lead teams that use it.

What's Inside

From "what is this?" to shipping real tools

Six parts that build on each other. Start anywhere. Each chapter is self-contained, jargon-free, and designed to get you building fast.

Part 1

What Is This Thing?

Claude vs Cowork vs Claude Code. What each does and when to use which one.

Part 2

Start Here: Cowork

Your comfort zone. Turn messy docs into clean reports without touching code.

Part 3

Claude Code Desktop

Build websites, dashboards, and tools — then deploy them to the internet.

Part 4

Talking to Claude

Five prompting rules. Bad ask vs good ask. How to give feedback that works.

Part 5

The Safety Stuff

Permissions, undo, and protecting your files. Five minutes saves a bad day.

Part 6

When Things Go Wrong

Hallucinations, loops, blank previews. What to do for each — and when to start over.

Included

10 copy-paste project playbooks

Real projects. Exact prompts. Each playbook tells you who it's for, what you'll build, and how long it takes.

Spreadsheet to Dashboard

Who: Marketing ops, sales ops, CS leads

Time: 30–60 minutes

You get: Live dashboard with charts & filters

Tool: Claude Code Desktop

Your boss wants a dashboard. You have the data in Excel. Skip the six-week dev request.

Marketing Website

Who: Marketing managers, founders

Time: 1–2 hours

You get: Multi-page site (home, about, contact)

Tool: Claude Code Desktop

A professional site you control, without waiting for the web team.

Monday Morning Report

Who: Anyone reporting weekly metrics

Time: 15 min first run, 2 min after

You get: Formatted executive summary

Tool: Cowork

The report your boss reads every Monday, built automatically from your data. Saves 30–45 min/week.

Competitive Intel Tracker

Who: Product marketing, strategy, sales

Time: 45 min setup, 15 min monthly

You get: Organized competitive tracker

Tool: Cowork

Know what your competitors are doing. Organized, searchable, shareable.

Customer FAQ Bot

Who: Customer success, support, product

Time: 3–5 hours

You get: Chat widget trained on your docs

Tool: Claude Code Desktop

A chatbot that answers customer questions using your actual documentation, not made-up answers. Most complex project — most valuable.

Event Landing Page

Who: Event marketers, demand gen

Time: 1–2 hours

You get: Landing page with registration form

Tool: Claude Code Desktop

A page for your next webinar, conference, or product launch. Live in an afternoon.

Team Wiki / Knowledge Base

Who: Team leads, ops managers

Time: 2–3 hours

You get: Internal wiki with search & categories

Tool: Claude Code Desktop

Stop answering the same question in Slack for the fifteenth time.

Lead Scoring Prototype

Who: Sales ops, revenue ops, marketing ops

Time: 1–2 hours

You get: Scored & ranked lead list from CSV

Tool: Claude Code Desktop

Score your leads based on your own criteria. No expensive tool required.

Budget Tracker

Who: Anyone tracking spending

Time: 1–2 hours

You get: Budget tracker with charts & categories

Tool: Claude Code Desktop

Track your spending without giving your bank login to another app. Runs entirely on your computer.

Email Campaign Builder

Who: Email marketers, demand gen, lifecycle

Time: 20–30 minutes

You get: Complete 5-email nurture sequence

Tool: Cowork

Plan and draft an entire email sequence with your brand voice.

Stop waiting for IT.
Start building.

Built for people who don't write code

From "what is this?" to shipping real tools

10 copy-paste project playbooks

Your team doesn't need to wait for engineering.

Stop waiting for IT.Start building.

Built for people who don't write code

From "what is this?" to shipping real tools

10 copy-paste project playbooks

Your team doesn't need to wait for engineering.

Stop waiting for IT.
Start building.