FREE / 2026 EDITION / OFIR BLOCH
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Ofir Bloch's field manual for using Claude. Ten real project playbooks, no code required. Free PDF.
free // 110 pages // nothing to fill in
Ofir Bloch's field manual for using Claude. Ten real project playbooks, no code required. Free PDF.
free // 110 pages // nothing to fill in
Build the dashboards, trackers, and landing pages you want, in an afternoon, without a ticket.
Automate the reports your team dreads, build FAQ bots that match your real product, keep your wiki current.
Understand what AI can actually ship today, set honest expectations with your team, and identify the use cases worth prioritizing now.
Claude Code reads your files, writes code, and runs commands. This part explains why it works differently from ChatGPT and how to stop fighting it.
No terminal required. Cowork is the browser tab where most operators start. Permission modes, your first three builds, and what actually matters.
Project memory, custom agents, scheduled tasks. When to upgrade from Cowork, what changes, and how to set up the features that make Claude feel like a team member.
What you get back tracks the quality of your brief. Five rules, one kickoff skeleton, and the interview technique that works on every task type.
What Claude can and can't touch, how to review before it runs, and what to do when it surprises you. Enough to work confidently without being paranoid.
The five most common failure modes and how to fix them. Stuck sessions, wrong outputs, runaway tasks, and how to rewind without losing work.
Real projects with exact prompts. Each playbook tells you who it's for, what you'll build, and how long it takes.
Your boss wants a dashboard. You have the data in Excel. Skip the six-week dev request.
YOU'LL BUILD: a live dashboard with charts and filters your team can bookmark and check anytime.
A professional site you control, without waiting for the web team.
YOU'LL BUILD: a multi-page website (home, about, contact) you can deploy and share a real URL for.
The report your boss reads every Monday, built automatically from your data. Saves 30-45 minutes a week.
YOU'LL BUILD: a formatted executive summary that refreshes in minutes.
Know what your competitors are doing. Organized, searchable, shareable.
YOU'LL BUILD: a competitive intelligence spreadsheet you update monthly by dropping in new materials.
A chatbot that answers from your documentation and admits when it doesn't know.
YOU'LL BUILD: a chat widget that searches your docs, cites sources, and says "I don't know" when it should.
A page for your next webinar, conference, or product launch. Live by the end of the day.
YOU'LL BUILD: a landing page with countdown timer, speaker bios, and a working registration form.
Stop answering the same question in Slack for the fifteenth time.
YOU'LL BUILD: an internal wiki with search, categories, and a simple way to add new articles.
Score your leads on your own criteria. No expensive tool required.
YOU'LL BUILD: a scoring engine that reads your CSV, applies your rules, and outputs a ranked lead list.
Track your finances without giving your bank login to another app. Everything stays on your computer.
YOU'LL BUILD: a personal finance tracker with auto-categorization, charts, and actual-vs-target comparisons.
Plan and draft an entire email sequence in your brand voice: subject lines, body copy, and CTAs for all five emails.
YOU'LL BUILD: a complete 5-email nurture sequence ready to paste into your email platform.
Start with playbook 03, the Monday morning report. Fifteen minutes for the first run, and the rest get easier from there.
Download the PDFfree // 110 pages // no email
SVP Corporate Marketing at WalkMe, an SAP company. Co-authored two books with Wiley. The systems in this manual are the ones I actually run: the morning briefing, the dashboards, the agents. Every playbook started as a real build inside a real marketing org.
